Thursday, December 28, 2006

It seems to me I've heard that somewhere before

Did I say that I don't like writing about ads. Apparently, I lied.

I was reading a rather entertaining piece over on Slate about the worst ads of the year, when I came across this:

Please, please deal with the blasphemous Audrey Hepburn-skinny pant-AC/DC horror that seems to haunt me whenever I turn on the TV. (And since I don't have cable, and live in Maine, that's only three channels with ads!) I feel like it's perfect for Halloween—a possessed, dancing zombie terror that was once our dear Funny Face—but terrible for an ad campaign. I wasn't partial to the Gap before, and I can solidly swear that I won't go in now. Not when their pants are used in such a necromantic fashion.
—Monique Bouchard

I, too, was disturbed to see emblem of style Audrey Hepburn being used, without her consent, as a pitchwoman for Gap—the emblem of stylelessness. I'm really sick of celebrities being dug up from their graves to sell us products. I was similarly upset when Gap used the image of deceased rapper Common in a Christmas commercial. (What's that you say? Common's still alive? Sorry, but after making that ad, he's dead to me.)

Me, I despised the Hepburn ad, and if I remember correctly, a certain artist friend and I were making fun of the Common ad the last time we visited a certain clothing store. Right before he bought a scarf. (Hey, it was a nice scarf.)

Peace, love, and Gap, yo.

1 comment:

Anonymous said...

It should be said, that the person who bought that scarf is very very particular about warm/fuzzy materials. And that he or she cannot wear wool because it is far too itchy. The scarf in question was perfect in all ways.