Cute video from the Sun (UK), in the style of an Apple new product video.
I'm not sure how much I want to nitpick. I've spent a lot of time in this space arguing that print is a highly developed technology (and I know you read Tim Carmody at Snarkmarket who makes it a real argument and not just an assertion), but other than the humor, which is nice, there's a real misstep in this ad—which is to engage the iPhone on its own terms. 7 games? *yawn.* 3-D graphics? Not really. Never have to turn it on its side? That's all you have to give me?
So in short, chuckle, but don't think about it too hard.