The Wall Street Journal reports that the Los Angeles Times is expected to end its stand-alone book review suppliment for lack of advertisers. (Yeah, I know. How weird is it that I'm linking to a WSJ article? Maybe it has to do with the fact that MSU's former president Peter McPherson is taking over as Chairman of the Board at Dow Jones. . . Nah.)
Why is book advertising down? According to Tom Perry, associate publisher of Bertelsmann AG's Random House Publishing Group, it's the chain bookstores, where publishers pay the store for prominent display placement of their titles.
"You want to see your books in prominent places," says Perry. "Such co-op advertising is where marketing dollars are going that might otherwise have been spent on advertising." According to the WSJ, "one publisher says that chain bookstores can charge $1 or more per book to stack titles in desirable locations, such as on a table at the entrance or in a display featuring new nonfiction titles."